If you’ve been paying attention to the gemstone and jewelry world lately, or you’re on the hunt for the perfect engagement ring for that special someone, chances are you’ve come across tanzanite. A deep bluish purple gemstone that resembles sapphire in its coloring, tanzanite has become the darling of the jewelry industry, and especially a favorite among colored gemstone engagement rings. But why do people love tanzanite engagement rings? In this article, we take a deeper look into this new trend, and discuss two of the main reasons why people have been loving tanzanite and are purchasing tanzanite engagement rings from tanzanite rings headquarters.

The Best of Both Worlds

a stunning tanzanite engagement ringBefore tanzanite became popular, sometimes the only appearances of this stone were when sellers masqueraded it as sapphire to unsuspecting buyers. This was doable because tanzanite, in its high quality form, is the same bluish brilliant color as sapphire—and in public can often be mistaken for its much more expensive cousin. Tanzanite itself, however, can show itself in two different hues. The fluorescent color is blue, while in its incandescent light, the stone can exhibit indigo and purplish tones.

This shift and duality of color is one reason why people love tanzanite, and it has become a popular choice as the center stone for engagement rings and tanzanite jewelry pieces. Tanzanite engagement rings offer an ever-shifting color that does not get boring or dull to both the wearer and those glimpsing the color on her finger.

The modern consumer tends to value uniqueness in jewelry and equates one-of-a-kind with higher value and worth, and so a tanzanite engagement ring, with its beautiful and different coloring and type, has become a sought-after engagement ring choice.

The Best Time to Buy

According to the office that studies Gem valuation, since 2005, the price for tanzanite has steadily been increasing over the years, with only a slight dip in 2013 after a publication was released erroneously stating that new, “cheaper” tanzanite was found on the market even so with tanzanite tennis bracelet. That report was proven false, and tanzanite continues to see a steady rise in its value on the gemstone market, which means that if you’re looking to purchase this stone while it is still an incredibly affordable deal, there’s no time like the present! More people are buying tanzanite engagement rings and tanzanite jewelry before the price reaches the same height as the other major gemstone types like rubies, sapphire, and topaz.